International Cases and Tourism Mangement
Editorial BUTTERWORTH HEINEMANN
Espanya peninsular
- Editorial BUTTERWORTH HEINEMANN
- ISBN13 9780750655149
- ISBN10 0750655143
- Tipus Llibre
International Cases and Tourism Mangement
Editorial BUTTERWORTH HEINEMANN
Espanya peninsular
Detalls del llibre
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
* A wide-ranging collection of pertinent case studies from around the world.
* An ideal companion volume for both tutors and students of tourism.
* Simultaneous publication on a website, which means that tutors can refer their students to individual cases for purchase online.