In this book about personal branding, you will find an introspective guide presented in an easy-to-read way. It is a tool to search within yourself your recognized and unrecognized skills, as we discover qualities by exploring new challenges. A workshop in the form of a book with many exercises to promote your self-esteem and develop your intuition. Use it to build or review your projects, for the adventure of expressing and spreading your essence, your identity, your personal brand. In short: to make your dreams come true. I hope with all my heart that it helps and benefits you, at this time in your life, and in your future.