Detalles del libro
Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.
Leer más - Autores Pankaj Ghemawat, Joan Enric Ricart
- ISBN13 9781403934727
- ISBN10 140393472X
- Páginas 284
- Año de Edición 2004
- Fecha de publicación 29/10/2004
- Idioma Alemán, Francés
Reseñas y valoraciones
Creating Value through International Strategy (Alemán, Francés)
- De
- Pankaj Ghemawat, Joan Enric Ricart
- |
- Springer (2004)
- 9781403934727



