Book Details
Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.
Read more - Authors Pankaj Ghemawat, Joan Enric Ricart
- ISBN13 9781403934727
- ISBN10 140393472X
- Pages 284
- Published 2004
- Fecha de publicación 29/10/2004
- Language German, French
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Creating Value through International Strategy (German, French)
- By
- Pankaj Ghemawat, Joan Enric Ricart
- |
- Springer (2004)
- 9781403934727



