Surrogacy is heavily promoted by the stagnating IVF industry which seeks new markets for women over 40, and gay men who believe they have a 'right' to their own children and 'family foundation'. Pro-surrogacy groups in rich countries such as Australia and Western Europe lobby for the shift to commercial surrogacy. Their capitalist neo-liberal argument is that a well-regulated fertility industry would avoid the exploitative practices of poor countries. Central to the project of transnational surrogacy is the ideology that legalised commercial surrogacy is a legitimate means to provide infertile couples and gay men with children who share all or part of their genes. Women, without whose bodies this project is not possible are reduced to incubators, to ovens, to suitcases. And the 'product child' is a tradable commodity who has never consented to being a 'take away baby': removed from their birth mother and given to strangers aka 'intended parents'. Still, those in favour of this practice of reproductive slavery speak of 'Fair Trade International Surrogacy' and 'responsible surrogacy'.