Detalls del llibre
The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:- Measurement sacling and reliability issues in management- Parametric and non-parametric statistical tests- Gerneralized Linear Modeling techniques- Data-reduction techniques- Model selection and model checking- Recursive and non-recursive models- Neural networks- Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.
- Autors Graeme D Hutcheson, Luiz (Glasgow University) Moutinho
- ISBN13 9780761970118
- ISBN10 0761970118
- Pàgines 235
- Any Edició 2008
- Fecha de publicación 03/03/2008
- Idioma Alemany, Francès
Ressenyes i valoracions
Statistical Modeling for Management (Alemany, Francès)
- De
- Graeme D Hutcheson, Luiz (Glasgow University) Moutinho
- |
- SAGE Publications Ltd (2008)
- 9780761970118



