Detalls del llibre
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
Llegir més - Autor/a Linda Gorchels
- ISBN13 9780071410595
- ISBN10 0071410597
- Pàgines 228
- Any Edició 2003
- Fecha de publicación 19/05/2003
- Idioma Alemany, Francès
Ressenyes i valoracions
Product Manager's Field Guide (Alemany, Francès)
- De
- Linda Gorchels
- 9780071410595



