What is pretentiousness? Why do we despise it? And more controversially: why is it vital to a thriving culture? In this brilliant, passionate essay, Dan Fox argues that it has always been an essential mechanism of the arts, from the most wildly successful pop music and fashion through to the most recondite avenues of literature and the visual arts. Pretentiousness: Why it Matters unpacks the uses and abuses of the term, tracing its connections to theatre, politics and class, advocating critical imagination over knee-jerk accusations of elitism or simple fear of the new and the different. This book is a timely defence of pretentiousness as a necessity for innovation and diversity in our culture.