Detalls del llibre
Successfully communicating with people from another culture requires learning more than just their language. While fumbling a word or phrase may cause embarrassment, breaking the unspoken cultural rules that govern personal interactions can spell disaster for businesspeople, travelers, and indeed anyone who communicates across cultural boundaries. To help you avoid such damaging gaffes, Tracy Novinger has compiled this authoritative, practical guide for deciphering and following "the rules" that govern cultures, demonstrating how these rules apply to the communication issues that exist between the United States and Mexico.
Novinger begins by explaining how a major proportion of communication within a culture occurs nonverbally through behavior and manners, shared attitudes, common expectations, and so on. Then, using real-life examples and anecdotes, she pinpoints the commonly occurring obstacles to communication that can arise when cultures differ in their communication techniques. She shows how these obstacles come into play in contacts between the U.S. and Mexico and demonstrates that mastering the unspoken rules of Mexican culture is a key to cementing business and social relationships. Novinger concludes with nine effective, reliable principles for successfully communicating across cultures.
- Autor/a Tracy Novinger
- ISBN13 9780292755710
- ISBN10 0292755716
- Pàgines 210
- Any Edició 2001
- Fecha de publicación 15/03/2001
- Idioma Alemany, Francès
Ressenyes i valoracions
Intercultural Communication: A Practical Guide (Alemany, Francès)
- De
- Tracy Novinger
- |
- University of Texas Press (2001)
- 9780292755710



