Fish! told the story of a fictional company that transformed itself by applying lessons from Seattle's Pike Place Fish Market. The follow-up Fish! Tales told of real-life companies that boosted morale and improved results by implementing these same principles. The third in this series teaches how to effect change in business and to make it stick through tough and changing times such as turnover in management and staff. The text attempts to show how to keep work vital, alive and fresh, while maintaining those innovations that really work for your company.