Design Attitude makes the compelling argument that any firm in any profession in any land will be better equipped for the 21st century world of business if they introduce into their organizations the attitudes, behaviours, skills, and mindset ? in sum, the culture ? of the design profession. Kamil Michlewski describes the rise of the design profession and its impact on organizational cultures; at the heart of the book, however, are the five design profession behaviours that offer a blueprint for transforming the traditional company into an innovative, daring, and growing organization.