Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Preface -- Acknowledgments -- PART ONE YOUR AV CAREER -- 1 You: Scriptwriter -- 2 Mapping the Field -- 3 The Project Team -- Who's Paying? -- Who's Got the Muscle? -- Who's Doing the Job? -- Talking to Technical Advisors -- Mirror, Mirror -- PART TWO THE SCRIPT: PARTS AND PROCESS -- 4 The Issue of Audience -- Enter Learning Theory -- Entertainment versus Education -- Case Study 1 -- 5 Ideas versus Media -- Content plus Presentation -- Selecting Your Best Bet -- Case Study 2 -- 6 Concepts, Scripting, and You -- Concept, Concept ... -- Pointing Up Your Point -- Why Script It? -- What Kind of Script? -- Getting Started -- Case Study 3 -- 7 Developing Your Idea -- Building Your Background -- Make Haste Slowly -- Nailing Down Objectives -- Continuing Elaboration -- How Much Detail? -- Case Study 4 -- 8 Getting It Across -- An Eye for Visuals -- An Ear for Language -- A Sting of Sound, A Strain of Music -- The Art of Analogy -- The Pros and Cons of Logic -- Case Study 5 -- 9 Hanging It Together -- How Elements Relate -- Order and Its Principles -- Hooks and Hinges -- Testing Your Product -- Case Study 6 -- 10 Writing It Down -- Ideas, Incorporated -- Treatment: Stepping Scriptward -- Script and Its Formats -- What About Narration? -- Keeping It Simple -- Making It Complex -- The Storyboard Approach -- Again, Continuing Elaboration -- Case Study 7 -- PART THREE WORKING IN THE SPECIALTIES -- 11 The Slide Show Today -- Filmstrips -- Multi-Image Displays -- Video Walls -- 12 Linear Video/Film -- 13 The Interactives -- Interactive Tapes and Discs -- Computer-Based Training -- Games to Learn By -- Teleconferencing -- 14 Multimedia Shows -- PART FOUR SUCCEEDING AS AN AV SCRIPTWRITER -- 15 The Things You Sell -- Getting Started -- The Vital Factors -- Deals and How to Make Them