Is this a plum? NO - IT'S A BUM! Is this a snake? NO - IT'S A CAKE! Is this a goose? NO - IT'S A MOOSE! Discover this deliciously playful, interactive treasure trove of visual tricks and rhyming reveals - a laugh-out-loud picture book that will bring genuine joy to adults and children alike. The teasing text interplays with striking, beautiful artwork and clever die-cut holes in the pages, revealing silly surprises as the pages turn. This rich, riotous book will instil a love of reading for pleasure in children of two and up.