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Principles of Marketing Analytics: Understand Data-Driven Decision-Making
Principles of Marketing Analytics: Understand Data-Driven Decision-Making
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Book Details

Learn how to analyse key business data and create new marketing opportunities. with this textbook for undergraduate students
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  • Author Ijeoma Onwumere
  • ISBN13 9781398623279
  • ISBN10 139862327X
  • Pages 392
  • Published 2026
  • Fecha de publicación 03/02/2026
  • Language German, French
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Principles of Marketing Analytics: Understand Data-Driven Decision-Making (German, French)

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