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Marketing Planning & Strategy: A Practical Introduction
Marketing Planning & Strategy: A Practical Introduction
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Book Details

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
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  • Author Johnny Dawes
  • ISBN13 9781529760132
  • ISBN10 1529760135
  • Pages 296
  • Published 2021
  • Fecha de publicación 28/09/2021
  • Language German, French
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Marketing Planning & Strategy: A Practical Introduction
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Marketing Planning & Strategy: A Practical Introduction (German, French)

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