Teach kids how to turn negative feelings surrounding the inevitability of failure into important life lessons. Failure is something that everyone encounters at some point in their lives, no matter how much you try to avoid it. Whether that's in school, in a friendship, or even playing your favourite sport, success is not a 100% certainty. Grownups, it's up to you to teach kids how to embrace it. This book doesn't paint a pretty face on failure. Instead, it rethinks what it means, and shows kids how to live their lives not trying to avoid it. Meet A Kids Co., a new kind of media company with a collection of beautifully designed books that kickstart challenging, empowering, and important conversations for kids and their grownups. Learn more about us at akidsco.com.