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Analyzing Media Messages: Using Quantitative Content Analysis in Research

Analyzing Media Messages: Using Quantitative Content Analysis in Research

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Book Details

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.

Authors Stephen (Michigan State University. USA) Lacy, Brendan R. Watson
ISBN13 9781032264677
ISBN10 1032264675
Pages 232
Published 2026
Fecha de publicación 18/05/2026
Language German, French

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Analyzing Media Messages: Using Quantitative Content Analysis in Research (German, French)

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Stephen (Michigan State University. USA) Lacy, Brendan R. Watson (Author)
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ROUTLEDGE (2026)
9781032264677 (ISBN)

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