Books by Jean-Noël Kapferer | Alibri Llibreria

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Jean-Noël Kapferer

Jean-Noël Kapferer

Jean-Noël Kapferer

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All books by Jean-Noël Kapferer

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (G...

Jean-Noël Kapferer

43,22€ ~~45,50€~~ -5%

La marca. Motor de competitividad de las empresas y del crecimiento de la economía.

Paperback

La marca. Motor de competitividad de las empresas y del crecimien...

Jean-Noël Kapferer

20,52€ ~~21,60€~~ -5%

Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Luxury Strategy: Break the Rules of Marketing to Build Luxury Bra...

Jean-Noël Kapferer, Vincent Bastien

45,69€ ~~48,10€~~ -5%

Rumors: Uses, Interpretation and Necessity

Rumors: Uses, Interpretation and Necessity (German, French)

Jean-Noël Kapferer

60,51€ ~~63,70€~~ -5%

New

THE NEW STRATEGIC BRAND MANAGEMENT

Francois Grosjean , Jean-Noël Kapferer

82,93€ ~~87,30€~~ -5%

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