The book is intended for several types of readers. Private Equity and Venture Capital professionals and students looking for in-depth answers to questions related to seeking alpha in the context of alternative asset investing will find that our value creation model is supported by detailed discussions in cach of the eight chapters of the related academic and industry literature. Those with limited time of shorter patience will likely find the step-by-step-model_along with the supportin case studies_laid out in the second half of each chapter to be most helpful. Finally, this book is for anyone_an employee, an investor, or an owner_who seeks to create value and improve performance in any business.