Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- Introduction -- A simple system -- An integral process -- Its history and development -- Non-profit making organizations -- The aim of the book -- Conventions and abbreviations -- 1 What Is Corporate Planning? -- What it is not -- What it is -- Summary -- 2 Who Should Do It? -- The planning team -- The corporate planning process -- Summary -- 3 Corporate Objectives and Corporate Conduct -- Corporate objectives -- Defective corporate objectives -- Corporate objectives for companies -- Corporate conduct -- Summary -- 4 Objectives for Non-Profit Making Organizations -- General -- Defective objectives -- One way through? -- Summary -- 5 Setting the Corporate Targets -- Profits- the CPI for companies -- Examine past performance -- Setting the targets -- Targets for non-profit-making organizations -- Summary -- 6 Forecasts and Gap Analysis -- Long-range forecasts -- Gap analysis -- Summary -- 7 Strengths and Weaknesses Analysis -- Assessing strengths and weaknesses -- Additional techniques -- A very robust system -- Summary -- 8 Threats and Opportunities -- General -- Some examples -- Forecasting techniques -- Industry analysis -- Doubled experience -- The planning team meetings -- Summary -- 9 Alternative Strategies -- The overall strategic totality -- Extending the list of strategic ideas -- Some classic strategies -- Summary -- 10 Selecting the Strategies -- The strategies emerge -- Some important strategies -- Other methods of strategy formulation -- Summary -- Special note -- 11 Evaluation, Action Plans and Monitoring -- Evaluation of strategies -- Action plans and business plans -- Monitoring -- Summary -- 12 The Woodcock Group -- Background -- Forming the planning team -- The seminar -- The planning team meetings -- Appendix A: The Introductory Seminar -- Purpose