In a world short on trust, where power is weaponised and choice is often no more than the illusion of choice, how can you thrive on your own terms? We must look to ourselves for guidance. Understanding our purpose and principles, expressing them clearly and actually living by them, is the strongest possible foundation for people and businesses who want to flourish. But there's is a problem. The world of values, purpose, vision and culture has shrunk to a limited vocabulary and performative showboating. Little wonder so many people now dismiss it all as nothing more than corporate BS. It is a crying shame. To turn a powerful asset into derivative nonsense is a spectacular own-goal - and one with serious costs in trust, reputation and success. Junk Values exposes the patterns that have crept, unchallenged, into the systems and processes of values. It shows you exactly what I define as Junk Values, why they do real damage to people and businesses alike, and how to replace them with something stronger. Because the way I advocate is neither easier nor faster but very definitely better. And the burger and fries? Read on, and you'll find out. Junk Values is a sharp and timely exposé of how corporate culture lost its way - and a practical guide to rebuilding genuine purpose, trust, and integrity in business.