Cover -- Title Page -- Copyright Page -- Dedication -- Preface -- Table of Contents -- 1: The Quest: Pursuing Creativity and Innovation -- Introduction -- Getting inspiration from the past -- Experiencing eureka -- Starting the journey -- Taking giant or small steps -- Creative thinking -- Debunking myths -- Defining key words -- Deciding who should be involved -- Choosing outcomes -- Breakthrough creative elements -- The human instrument -- Discovery processes -- Enhancements -- Environments -- 2: The Human Instrument: Knowing Your Mental Equipment -- Consciousness: focusing equipment -- Inner world -- Outer world -- Planetary world -- The brain and mind: information processing equipment -- Psychological types -- Brain-mind modes -- Rational and arational modes -- Processing and expressing creative thought -- Primary arational processes -- Media for expression -- Summary -- 3: The Human Instrument: Expressing Breakthrough Qualities -- Breakthrough quality 1: soft focus -- Hard, narrow attention -- Soft, open attention -- Breakthrough quality 2: childlikeness -- Creative child within -- Beginner's mind -- Playfulness -- Exploration -- Fantasy -- Emotional coloring -- Postscript -- 4: Breakthrough Discovery Process -- The four phases -- Looking ahead -- 5: The Target: Taking Aim -- Situation-target interaction -- Zooming in or out of the situation and target -- Targeting steps -- Case of the parched land -- Setting -- Concern -- Analysis -- Criteria/boundary conditions -- Target -- Solution availability -- Question prompt -- Analysis methods -- Situation analysis -- Force field analysis -- Cause/consequence analysis -- Pareto principle -- Historical timeline -- Observation -- Value analysis -- Arational mode postscript -- Communication tips postscript -- 6: Search Keys: Igniting the Imagination -- Mind-set breaking strategies -- Storm -- Calm