`I recommend that everyone in my team reads this book; if you want your teams to be more successful, I suggest you recommend that they read it too.' - Naren Patel, CEO, Primesight `Gavin's book is transformational because it provides the solid steps needed for effective negotiation in a simple format that allows people to use it.' - Steven Fine, Master Practitioner, Lumina Learning `An honest, practical and enjoyable guide to the art of negotiation. I would recommend A Practical Guide to Negotiation to any salesperson, buyer or manager in any field.' - Mike Morton, Leadership and Influence Trainer `A brilliantly stimulating reminder of how a handful of simple techniques can transform what we achieve when properly prepared. Gavin has created the go-to book for everyone.' - Bruce Daisley, VP Europe, Twitter `Gavin's is a special gift. If this is your first exposure to his talent, you are in for a treat.' - Marc Nohr, CEO, Fold7, former FT Columnist and Founder of Kitcatt Nohr `I particularly like the practical advice and step-by-step guides to applying this strategy in all areas of your life where you need to seek agreement. If there is one book about negotiation I can thoroughly recommend you have on your shelf, it's this one.' - Kathleen Saxton, Founder and CEO, The Lighthouse Company

'It's great that Gavin's insightful teaching is finally available to all.' Bruce Daisley, VP Europe, Twitter. Think negotiation is a boardroom battlefield? Think again. We all need to negotiate in our professional and personal lives, but negotiation doesn't have to be a fight to get what you want. In fact, you'll create better deals and better relationships through collaboration. In A Practical Guide to Negotiation, Gavin Presman shares his ethical and mutually-beneficial approach, showing you how to prepare for and engage in every negotiation to achieve better results for yourself and others - whether you're drawing up a contract with a new client, buying a house or, often the trickiest of all, settling family disagreements. With step-by-step guidance, illustrative examples and checklists to refer back to, this is a practical and empowering guide that will improve the negotiating skills of any reader, enhancing personal and professional relationships in the process.